Innovative BTL activations in North India

At OBM Events & Marketing, our BTL (Below the Line) activations focus on creating immersive and interactive experiences that connect brands with their target audiences on a personal level. We specialize in a wide range of BTL services, including

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Cultural and Community Events.

  • Festivals: Large-scale celebrations of culture, often featuring music, food, and various performances.

  • Parades: Processions celebrating cultural or national events, typically involving floats, bands, and performers.

  • Cultural Celebrations: Events celebrating specific cultural traditions and heritage.

  • Community Fairs: Local events featuring games, food, and entertainment to bring the community together.

  • Religious Celebrations: Events marking significant religious occasions or holidays.

BTL Activations Services

Transform your vision into unforgettable experiences with our comprehensive BTL Activations services.

  • 1. Product Launches:

    • Overview: Introducing new products to the market with live demonstrations, interactive experiences, and hands-on trials.

    • Objective: Generate buzz, create excitement, and drive immediate consumer interest and sales.

    2. In-Store Promotions:

    • Overview: Engaging customers directly at retail locations with special offers, discounts, product samplings, and interactive displays.

    • Objective: Increase foot traffic, enhance brand visibility, and boost sales at the point of purchase.

    3. Experiential Marketing Events:

    • Overview: Creating immersive experiences that allow consumers to interact with a brand in memorable ways, such as through pop-up events, brand installations, or themed environments.

    • Objective: Build emotional connections with the brand and encourage word-of-mouth marketing.

    4. Roadshows:

    • Overview: Taking the brand experience on the road, visiting multiple locations to engage with consumers in different regions.

    • Objective: Expand brand reach, create localized engagement, and build a broader customer base.

    5. Sampling Campaigns:

    • Overview: Distributing free samples of a product to potential customers at strategic locations like malls, events, or high-traffic areas.

    • Objective: Introduce new products, encourage trials, and drive purchase intent.

    6. Guerrilla Marketing:

    • Overview: Implementing unconventional and often surprising marketing tactics in public spaces to capture attention and create viral buzz.

    • Objective: Generate strong brand awareness and engage consumers in unexpected ways.

    7. Corporate Events:

    • Overview: Hosting events such as seminars, conferences, or workshops to promote a brand’s products or services to business clients and partners.

    • Objective: Strengthen business relationships, showcase industry leadership, and drive B2B sales.

    8. Sponsorship Activations:

    • Overview: Leveraging brand partnerships and sponsorships at major events, such as sports games, concerts, or festivals, through branded experiences, giveaways, or exclusive access.

    • Objective: Enhance brand visibility, align with popular events, and connect with targeted audiences.

    9. Trade Shows and Exhibitions:

    • Overview: Creating standout booths or experiences at industry events to showcase products and services to a targeted audience.

    • Objective: Generate leads, network with industry professionals, and demonstrate expertise in the field.

    10. Flash Mobs and Live Performances:

    • Overview: Organizing spontaneous, attention-grabbing performances in public places to create a memorable brand experience.

    • Objective: Capture public attention, create shareable moments, and increase brand virality.

    11. Charity and Cause-Related Events:

    • Overview: Aligning with social causes through events that combine brand promotion with philanthropy, such as charity runs, donation drives, or awareness campaigns.

    • Objective: Build brand reputation, connect with socially-conscious consumers, and support meaningful causes.

    12. Interactive Digital Activations:

    • Overview: Utilizing digital tools and technology to create interactive experiences, such as augmented reality (AR) installations, mobile apps, or social media contests.

    • Objective: Engage tech-savvy consumers, create shareable content, and integrate online and offline brand experiences.